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Case study · Consumer app

From 258 installs a month to 1,235.

FOG is a consumer app from Maren Technologies, sold on the App Store and Google Play. We ran the Growth Engine on it: daily short-form video on six platforms, the app and its store listings in 49 languages, regional pricing on both stores and a search site with 258 city pages. Installs in the last 30 days were 4.8x the 30 days before.

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1,235Installs in the last 30 days4.8xThe 30 days before112,000Total views across posts in 12 hours
The problem

Nine installs a day

From August 8 to September 6, FOG had 258 installs, about 9 a day. More revenue had to come from more people seeing the app, in more countries, at a price that made sense where they live.

What we built

Reach in every market the app can sell in

Four pieces, each one aimed at installs and revenue, all running at the same time.

A daily video engine

Short-form video made and published every day on TikTok, Instagram Reels and Stories, Facebook Reels, YouTube Shorts, X and Pinterest.

49 languages

The app shipped in 49 languages, with localized store listings and screenshots for each one, so people find it and read it in their own language.

Regional pricing

Prices set by country on both the App Store and Google Play, so the app sells in markets where one global price would not.

A search site

fogofwarmap.com, with 258 city pages that bring in people searching for the places they live and travel.

Results

What it did for installs

Daily install counts from both stores, August 8 to October 6, 2026.

1,493

Installs in 60 days

802 on the App Store and 691 on Google Play.

1,235

Installs in the last 30 days

September 7 to October 6, up from 258 in the 30 days before. That is about 41 a day, up from about 9.

118

Installs on the best day

September 22. The next best was September 13, with 109.

Growth Engine

The same engine, run on your business

120 days of growth run for you: the plan, daily social media posts we make and publish for you, paid ads run and scaled, SEO, prospect lists, instant follow-up on every inquiry, and your numbers every week.

Priced to what you need, in writing, before any work starts. Ad spend is paid by you, direct to the platforms.

See prices
Contact

Send the brief

Your business, your goal and your deadline. Briefs go to Robert BlueJacket-BlackHawk, founder. You will have a written reply within one business day.

Email the brief417-262-8489